Ally Invest

Ally Invest is the brokerage arm of Ally Financial, offering commission-free stock, ETF, and options trading alongside automated robo-advisory portfolios and personal wealth management advice.

The platform combines self-directed trading with $0 account minimums and $0.50 per options contract, integrated seamlessly with Ally Bank's high-yield savings accounts for instant cash transfers between banking and investment accounts.

Ally Invest provides tools like the Maxit Tax Manager, options strategy builders, and probability calculators powered by Morningstar and TipRanks research. It supports traditional, Roth, rollover, SEP, and SIMPLE IRAs alongside taxable brokerage and margin accounts.

Protected by SIPC coverage up to $500,000 and regulated by both the SEC and FINRA, Ally Invest serves as a low-cost, full-service brokerage for beginner to intermediate investors who value banking-brokerage integration under one login.

Originally launched after Ally Financial's 2016 acquisition of TradeKing Group for $275 million, Ally Invest rebranded in 2017 and has grown to serve millions of customers as part of the nation's largest all-digital bank with over 11 million total clients.

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