Founded
1982
Users
5.2M+ accounts
Total Funding
$13B (acquired)
Employees
4,000+
🏢 Company Overview
Headquarters
Arlington, Virginia, USA
CEO
Mike Pizzi
Founder
William A. Porter, Bernard A. Newcomb
Total Funding
$13B (acquired)
Users
5.2M+ accounts
Rating
★ 4.7
AML Compliant
PCI DSS
Broker License
FDIC Insured
SIPC up to $500,000 (including $250,000 cash); FDIC up to $500,000 on bank deposits via Morgan Stanley Private Bank
ℹ️ About E*TRADE
E*TRADE from Morgan Stanley is a pioneering online brokerage offering commission-free stock, ETF, and options trading with advanced platforms.
⚡ Key Features
Commission-free stock and ETF trading
Power E*TRADE advanced charting suite
Multi-leg options strategy order execution
Futures and futures options trading
Core Portfolios automated managed investing
Real-time Morgan Stanley research insights
💪 Strengths & Weaknesses
4 Pros
3 Cons
💪
Strengths
What it does well
Zero-commission stock and ETF trades
Powerful advanced trading platforms
Integrated FDIC-insured banking
Extensive research and education
⚠️
Weaknesses
Areas to improve
Primarily U.S. residents only
No direct foreign exchange trading
OTC stock trades incur fees
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