Robo-Advisors Series C+

Betterment

Automated Investing and Tax-Smart Wealth Building Platform

Available in 3 countries Last verified: Apr 2026
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Founded
2008
Users
1M+
Total Funding
$435M
Employees
500-700

🏢 Company Overview

Headquarters
New York City, USA
Funding Stage
Series C+
Total Funding
$435M
Users
1M+
Pricing
freemium
Rating
★ 4.8
AML Compliant PCI DSS Broker License FDIC Insured FDIC insured up to $2M ($4M joint) on Cash Reserve via program banks; SIPC protection up to $500K on brokerage accounts

ℹ️ About Betterment

About Betterment Betterment is an SEC-registered robo-advisor and digital wealth management platform offering automated investing, retirement planning, and high-yield cash management for over one million customers with $65B+ in assets under management.

The platform builds globally diversified ETF portfolios tailored to individual risk tolerance, financial goals, and tax situations, while providing tax-loss harvesting, automatic rebalancing, and dividend reinvestment.

Betterment also offers self-directed stock and ETF trading, FDIC-insured cash reserve accounts yielding up to 3.25% APY, no-fee checking with a Visa debit card, and 401(k) plans for employers through Betterment at Work.

CFP professionals are available on the Premium plan for personalized financial guidance, making Betterment a comprehensive solution spanning passive and active investing, retirement, and everyday banking.

Users set goals such as retirement, home purchase, or emergency funds, and the algorithm-driven engine automatically allocates, rebalances, and optimizes portfolios across taxable and tax-advantaged accounts.

Betterment's fiduciary-standard advisory model, transparent fee structure starting at 0.25% annually, and acquisition of Marcus Invest and Ellevest accounts position it as the largest independent digital financial advisor in the United States.

⚡ Key Features

Automated tax-loss harvesting across portfolios
Goal-based portfolio allocation and tracking
Commission-free self-directed stock trading
High-yield cash reserve with variable APY
Socially responsible and climate impact investing
Goldman Sachs tax-smart bonds portfolio

💪 Strengths & Weaknesses

4 Pros 3 Cons
💪
Strengths
What it does well
Industry-leading automated tax optimization
Low transparent management fees
Comprehensive goal-based financial planning
CFP advisor access on Premium
⚠️
Weaknesses
Areas to improve
United States residents only
Limited individual stock selection
Small balance monthly fee applies

💬 User Reviews

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⭐ External Ratings

Trustpilot
1.5 ★
App Store
4.8 ★
Play Store
4.7 ★

🌍 Available In

3 countries
United States Puerto Rico U.S. Virgin Islands
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