Robo-Advisors Public Company

Fidelity Go

Professional Automated Investing With Zero-Fee Account Entry

Available in 1 countries Last verified: Apr 2026
Visit Fidelity Go
Founded
2016
Users
48M+
Employees
77,000+

🏢 Company Overview

Headquarters
Boston, United States
Founder
Edward C. Johnson II
Funding Stage
Public Company
Users
48M+
Pricing
freemium
Rating
★ 4.8
AML Compliant PCI DSS Broker License SIPC insured up to $500,000 per account

ℹ️ About Fidelity Go

About Fidelity Go Fidelity Go is the robo-advisor platform from Fidelity Investments that delivers professionally managed, automated investment portfolios with no advisory fees on balances under $25,000 and a flat 0.35% annual fee above that threshold.

The service builds diversified portfolios using proprietary Fidelity Flex mutual funds with zero expense ratios, offering individual, joint, and IRA accounts all managed by human investment professionals at Strategic Advisers LLC.

Unlike purely algorithmic competitors, Fidelity Go combines digital automation with active human portfolio oversight, providing tax-loss harvesting for eligible taxable accounts and personalized financial coaching for balances of $25,000 or more.

Users complete a risk-tolerance questionnaire to receive a tailored investment strategy from 16 available portfolios spanning domestic equities, international stocks, bonds, and short-term instruments.

Fidelity Go requires no minimum deposit to open an account—just $10 to begin investing—and integrates seamlessly with the broader Fidelity ecosystem including brokerage, retirement, and cash management accounts.

Backed by Fidelity's $5.9 trillion asset management infrastructure, SIPC protection up to $500,000, and ISO 27001-certified cybersecurity, Fidelity Go is a trusted robo-advisor for cost-conscious investors seeking institutional-grade managed investing.

⚡ Key Features

Zero expense ratio Fidelity Flex funds
Human-managed portfolio oversight and rebalancing
Tax-loss harvesting for eligible accounts
Sixteen diversified portfolio strategy options
Personalized financial coaching over $25K
Automatic goal tracking and progress monitoring

💪 Strengths & Weaknesses

4 Pros 3 Cons
💪
Strengths
What it does well
No fees under $25K
Zero fund expense ratios
Human portfolio management oversight
$0 minimum account opening
⚠️
Weaknesses
Areas to improve
No socially responsible portfolios
Limited international bond exposure
Tax harvesting requires $25K minimum

💬 User Reviews

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⭐ External Ratings

Trustpilot
1.3 ★
App Store
4.8 ★
Play Store
4.1 ★

🌍 Available In

1 countries
United States
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