Emma

Smart Budgeting, Investing, and Savings in One App

Available in 3 countries Last verified: May 2026
Visit Emma
Founded
2017
Users
3M+
Total Funding
$7.3M
Employees
30-60

🏢 Company Overview

Headquarters
London, United Kingdom
Funding Stage
Seed
Total Funding
$7.3M
Users
3M+
Pricing
freemium
Rating
★ 4.5
AML Compliant GDPR PCI DSS Payment License Broker License FSCS protected up to £85,000 per banking partner (savings pots spread across multiple banks for up to £255,000 coverage)

ℹ️ About Emma

About Emma Emma is an FCA-regulated personal finance super app that aggregates all bank accounts, credit cards, savings, investments, and pensions into a single open-banking-powered dashboard for real-time financial visibility.

The platform combines automated budget tracking, subscription detection, bill reminders, rent reporting to Equifax, Experian, and TransUnion, and fractional ETF investing through Stocks & Shares ISAs and General Investment Accounts.

Emma uses 256-bit TLS encryption and biometric authentication to securely connect to over 3,000 banking providers across the UK, US, and Canada via read-only open banking APIs.

Users gain intelligent spending analytics with custom categories, net worth tracking, automated savings goals, cashback offers, and fraud detection alerts across all linked accounts.

The app offers tiered plans from free Basic to Ultimate, with premium features including unlimited bank connections, priority support, VPN access, and enhanced interest rates on FSCS-protected savings pots.

Emma's open-banking architecture and dual FCA authorisation for payment services and investment activities make it a comprehensive financial control centre trusted by over 3 million users worldwide.

⚡ Key Features

Open banking multi-account aggregation dashboard
Automated subscription detection and bill tracking
Rent reporting to three credit bureaus
Fractional ETF and ISA investing
Custom category spending analytics engine
FSCS-protected savings pots with interest

💪 Strengths & Weaknesses

4 Pros 3 Cons
💪
Strengths
What it does well
Comprehensive multi-bank aggregation
Dual FCA regulatory authorisation
Credit score rent reporting
Free tier with core features
⚠️
Weaknesses
Areas to improve
Limited to three countries
Premium features require subscription
No physical card offering

💬 User Reviews

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🌍 Available In

3 countries
United Kingdom United States Canada
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