M1 Finance

About M1 Finance M1 Finance is a U.S.-based Finance Super App that unifies automated investing, high-yield banking, and margin borrowing into a single, self-directed platform built for long-term wealth accumulation.

The platform's signature "Pie" portfolio system allows users to build custom fractional-share portfolios—or choose from 100+ expert-curated model portfolios—that auto-rebalance dynamically as new funds are deposited.

M1 offers commission-free trading across stocks and ETFs, a high-yield cash account earning 3.10% APY, and M1 Borrow—a portfolio line of credit at competitive margin rates—giving investors a three-in-one financial command center without switching apps.

Founded in 2015 by Brian Barnes in Chicago, M1 has grown to over $12 billion in assets under management and serves hundreds of thousands of self-directed investors who want automation without sacrificing customization.

M1 Finance LLC is registered with the SEC (CRD# 281242), a FINRA member, and a SIPC member, providing up to $500,000 in brokerage protection and FDIC insurance up to $4.75M via its banking partner network.

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